True to form, the writing community, including myself, chimed in with a number of excellent points. Afterward, it dawned on me this would make an awesome blog post, and here we are.
I’m going to give you my bits of ‘I wish someone had told me’ advice, mixed in with some of the best snippets I gleaned from my Facebook friends when asked the same.
In no particular order:
1. Google your pen name before you start using it. Yeah, I wish I’d done this. Because there’s Sarah Madison the actress, and Sarah Madison the cardiovascular surgeon, and Sarah Madison the published historian, and if you are looking for any of them and you get me instead, yikes! On the other hand, I like to think of someone enjoying one of my stories while recovering from cardiovascular surgery… Seriously, though. Google your pen name. You really don’t want the same pen name as a serial killer. Also, be careful of having a ‘unique’ spelling. If people can’t remember how to spell your name, they aren’t likely to find you on a web search. It’s easy. It takes less than thirty seconds, for Pete’s sake. Just do it. You won’t regret it.
Whether or not you need a pen name is another discussion altogether. I personally think if you write in wildly divergent genres, such as ‘sweet’ Christian romances and dinosaur porn, you’d better have two pen names. But that’s just me.
2. Platform and promotion. Yes, you have to have it. No, no one likes promoting themselves, but it is a necessary evil. As author K-lee Klein points out, “Writing is the good part, but be prepared to WORK for the book when it’s done.”
In order for promotion to work, however, you already have to have a platform and internet presence in place. A website (more on that later), Facebook page, and Twitter account are probably considered the bare minimums, but most writers have pages on Pinterest, Tumblr, Goodreads, Amazon, Instagram, G+… well, you name it. Many writers have pages on sites geared toward their genre, too. It’s a lot to keep up with. My rules for platform and social media: pick the two or three sites where you are the most comfortable and spend time there. If a site makes you unhappy, you won’t be your best there. Learn how to cross post from your main sites to other sites. I rarely spend time on Goodreads or Tumblr–they just aren’t my kind of places, but other people hang out there, so when I post a blog entry like this, I make sure it automatically cross posts to those other media platforms.
Worry less about your ‘brand’ when starting out. Be friendly. Share other people’s announcements. Interact with people in a manner that does not always center around your books or writing. For heaven’s sake DO NOT auto-post tweets or private message people with BUY MY BOOK spiels within seconds of them friending or following you.
There are some great books on social media out there. I happen to like Kristen Lamb’s We Are Not Alone:The Writer’s Guide to Social Media. I might not agree with everything Ms. Lamb says (she is very much against pen names, for example) but she has some good points to make. One of which is that your name should be easy to find–it should be part of your website, your Twitter name, etc. Having a cute Twitter handle might be fun, but what if no one remembers that @AwesomeWombat is really Sarah Madison? Don’t make it hard for your readers to find you.
3. Websites: Your website is your home base. It is going to be the main way readers find you. Make it easy for them! You have roughly two seconds to make a good first impression when people land on your page. If your site is too hard to navigate, too difficult to read, has too many moving gifs or images that roll by too rapidly to read, you’ve lost a perspective reader right there. They will move on to the next site, to look for someone other author whose home page doesn’t make their eyes bleed. Whether you have a static home page or not is up to you. But the most important thing is that your site is crisp, clear, and easy to navigate. Your social media links should all be in one place. Your backlist and buy links should be easy to find. You should update your blog on a regular basis. If you have a newsletter or a way for readers to follow your blog, it should be easy to find and sign up. Two seconds. Otherwise, your viewer will click away.
4. Reviews: if I had put these in any kind of order, reviews probably should have gone at the top. EVERYONE had a lot to say about reviews. For the most part, I tend not to read my reviews unless I’ve been sent the link from a trusted review site or a friend has discovered a glowing review and they want to share it with me. Everyone gets bad reviews. Don’t believe me? Look up your all-time favorite book. I guarantee that you will find someone who utterly loathed it and flamed it royally in their review. Any time I stumble upon a review I wish I hadn’t seen, I perform this very task and it is amazing how therapeutic it is. Because if someone can hate the book you adore, then it puts things in perspective for you. Over and over again, people gave DON’T ENGAGE A NEGATIVE REVIEW as their number one advice. Just. Don’t. The author *always* comes out looking like the bad guy here, and nothing will alienate fans faster. Jay Northcote puts it this way, “Never respond to bad reviews. EVER. And don’t bitch about them in a public forum or it’s likely to bite you on the arse. If you need to vent (and if you look at your negative reviews, you will), do it in a safe/private place to someone you trust.” Sue Holston says don’t even read your reviews, and I can understand that viewpoint as well.
There are some people who’d suggest not responding to any review on Goodreads, as it is a site primarily for readers, not authors. I know many authors who interact with their fans quite happily on Goodreads, but I confess, it feels like an abandoned mine field to me. One false step and BOOM. But that’s just me.
The point is, don’t let one bad review negate the twenty good ones you’ve received. Don’t let a ‘meh’ review derail you from your planned story arc, or shut down your writing mojo. Cooper West quotes Churchill, saying, “When you’re going through hell, keep on going”, which is a pretty good life lesson in general. Margarita Gakis advises the same, but urges even more to simply write. She says, “My advice is keep writing. Keep writing when it sucks and when you get a bad review and when you’re not sure if this is for you. Because as long as you’re writing you’re getting better. It’s like learning any skill and the more you do it the better you’ll be.”
5. Beta readers versus Editors (and what they bring to the table): first of all, these people are invaluable to you as a writer. As Kaje Harper said, “Beta readers and editors are in partnership with you to make the story the best it can be. Every error they catch, every change they suggest, is not an insult to your talents or story, or a sign of failure, but one more thing that will be better when actual readers buy your book. Welcome the red ink, don’t fear it or be insulted by it. At the same time, remember it is YOUR story. You can tell an editor they are wrong, if you truly believe that. They are human and fallible and sometimes your vision has to be the one that carries the day.”
I think this is very important on many levels. As authors, particularly new authors, we have to be willing to accept the input of others, especially if we keep getting similar feedback from multiple sources: that’s your biggest indication something is wrong with your story or your writing style and it needs fixing. At the same time, it can be difficult not to let a strong-minded person take on more credit for the shaping of your story than they really deserve–or should have. Beta readers are not editors, either. Yes, they will catch typos, but their primary function is to tell you if the story is working or not. Different people catch different things, so I think it is very important to have more than one beta reader. But my main reason for having multiple readers is two-fold: not only do you not want to overwhelm a single person if you are a prolific writer, but it is much harder for someone to claim a larger share of the credit when there is more than one person involved. A beta reader who claims to ‘make or break’ you is like someone who helped you set the table expecting credit for cooking the banquet as well. A good beta reader is worth their weight in gold. They will help you produce the cleanest copy possible for submission to a publisher. They are cheerleaders and problem-spotters. But once the story moves on to editing, their role is usually done. Beta-readers are often friends, which can make it very painful to sever the relationship if it is no longer working for you. But if your beta-reader is acting like a gatekeeper between you and publishing, it is definitely time to end the relationship.
Editors will clean up and tighten your prose, point out that you have used the same phrase thirty-seven times, correct your somewhat loose interpretation of the Chicago Manual of Style, and identify where things need to be explained in greater detail or a weak plot point that needs fixing. But they should not be altering your style to match their own. It is your story. They are polishing the finish on the sports car, not re-building the engine.
Kaje Harper and Becky Black also wanted me to point out the difference between rejection and ‘revise and re-submit’. Getting a revise and re-submit request is a good thing. It means the publisher sees promise in your story, but that it is still a bit rough around the edges. Don’t let an R&R crush you! It’s actually quite hopeful.
6. Don’t game the system: I mean, seriously. There’s a big difference between recognizing and taking advantage of market trends (something I’m not very good at, but I know people who are) and writing simply to make a buck. Face it, if you want to make money, there are far easier ways of doing so. By gaming the system, I mean deciding you’re going to write serials, or short cliffhangers, or dinosaur porn, filling Kindle Unlimited with them because hey, you can churn those babies out to match the current best deal Amazon offers, and the instant the algorithm changes, so does your storytelling. Look, I have nothing against dino porn, but if you want to write it, do so because you enjoy it, okay? And no sockpuppets singing your praises or slinging mud at the competition. No buying reviews. I really shouldn’t have to say this, right? Pricing your story so that it sells well, or making the first book in a series free? That’s not gaming the system. Buying your way onto the bestseller lists is.
The best way to make writing pay for you? Write. Write a lot. Be working on your next story while you are launching your previous one and be thinking about the next one, too. Readers are like stray cats. If you feed them, they will come.
Most of us go through a post-story blues, where it is hard to move on to the next project. Get over yourself. I once sat down and figured out that it took me nearly a year from the time I conceived of a story idea, to writing it, to submitting it, to having it published before I saw royalties trickle in. Which means that for writing to pay the bills, I have to have a new story coming out at minimum every quarter. Which brings me to the next point…
7. Don’t quit your day job. Seriously. Writing a runaway bestseller like 50 Shades of Grey is like winning the lottery. It rarely happens, and certainly not to you and me. The rest of us have to slog out a minimum of something on the order of 60-80K words every 2-3 months in order to even hope of quitting the day job. I don’t know about you, but putting that kind of pressure on myself really puts a damper on my writing mojo. Writing is something I do that makes me happy in order to make other people happy. But I don’t ever want to look back on my life twenty years from now and wish I’d spent more time walking the dog or hanging out with my boyfriend. And I don’t want to take something I love and turn it into something I hate because I can’t turn out a completed product I can take pride in.
But hey, maybe you can be incredibly prolific while still working a full-time job. Or maybe you’re currently jobless, and now is the sink or swim moment. It is possible to make a living as a writer. Just expect to work hard, write a lot, make a lot of personal sacrifices regarding how you spend your time, and don’t expect Hollywood to come knocking at your door with a movie deal in hand. It means writing when you don’t feel like it. It means there is no such thing as ‘your muse’, only the need to put words to paper because that’s your job.
Though this doesn’t quite fit in here, Felice Stevens had a nice bit to share about the “Rules” of writing: “Don’t listen when someone tells you the “Rules” on how to write. Don’t listen when people tell you if you write fast, it’s junk, if you write slow you’ll lose you base. Find your voice and don’t try to be some one else.”
Which is just plain, good common sense. You’re going to hear a lot about how to be successful as an author. But by trying to please everyone, you’ll wind up pleasing no one. You don’t really need a ton of fans, anyway. You need a thousand die-hard fans that will buy everything you write and tell all their friends about you too.
8. Piracy: it happens. There is no use giving yourself ulcers about it. Don’t try counting up the money in lost revenue it represents, either. It will only make you cry. Some people don’t fight it. Personally, I do. Piracy means the difference between my paying the mortgage some months, or whether I have to wait another year to replace the glasses with the $400 lenses. Piracy is the difference between having to choose between dental work or going to a writer’s convention. Don’t just bitch about it, though. Every couple of weeks, do a search of your name and book titles (I find that Google Alerts tends not to pick up many illegal downloads–it’s better for notifying you of reviews). If you have a publisher, report it to them–they are losing money as well. Draft DMCA and takedown notices to send to pirate sites. Make sure that people know that many of these sites are just phishing to steal credit card information. In my case, my stories frequently show up on torrents (someone seems to keep uploading a bundle of four of my stories–it’s infuriating to see the same bundle appear again and again…). Appealing to the torrent is usually futile, but you can report the link to Google, which will block it in a title search on their browser. Given that almost everyone uses Google, having them block the illegal site in a search is a good thing. Searching the internet and preparing takedown notices is time-consuming and frustrating, but I do it. Sure, I realize that the vast majority of people downloading illegal copies would never buy from me in the first place. That doesn’t mean I have to make it easy for them to pick my pocket.
9. Don’t ever diss another author. That’s just plain stupid. Unless you are among unimpeachable friends that you trust with your whole heart, giving a frank opinion of someone’s work or personality is fraught with the potential to have your words come back and bite you in the ass. Keep it to yourself, even if you feel completely justified, or if someone approaches you, encouraging you to vent. Be a professional and keep your mouth shut and your fingers off the keyboard. That applies in general to most internet kerfuffles and dramas. Remember the great proverb: Not my circus, not my monkeys. This is a corollary to not responding to negative reviews. People talk. And if you malign someone’s writing or themselves as a person, the chances are it will get back to them.
On the other hand, sometimes it is impossible not to have someone get angry with you through no fault of your own. Apologize for inadvertently upsetting them, try to correct or prevent the circumstances that led to the misunderstanding, but if they won’t grow up and get over it, let it go. Don’t talk about it, however. Be the bigger person here. Apologize, move on, and never refer to it again. If they keep bringing it up in the face of your silence, they wind up looking petty and small for holding grudges.
10. And last but not least: write what makes you happy. Don’t write to market pressures. If you have no interest in the latest fad, your lack of enthusiasm will show. If you want to write about chefs, or the horse-racing industry, or US Marines, or WW2 flying aces, or dragons, you can. Just make sure you’ve done your homework, or in the case of fantasy, you’ve created a world with believable rules that make sense. Don’t worry about finding an audience. Chances are if you love what you’re writing, others will too. And they are the readers that count the most.
As for me, right now, I’m deep in the throes of edits for Truth and Consequences, book 3 in the award-winning Sixth Sense series from Dreamspinner Press, hopefully to be released this fall! If you’ve been waiting to find out what happens to Flynn and Jerry next, you’re in for some major surprises! Next month, I’ll be attending Rainbow Con in Tampa, FL–do look me up if you’re attending the convention. More on that as we get closer to the date.